This additional info unlocks even more interesting insights - it shows what amount of your audience is going back to listen to parts of your episodes again-which is a wonderful thing for a potential advertiser to hear! You can now confidently say that your audience is indeed listening to more than one episode on average-three, in fact.Īdditionally, if you have access to custom reports for the Unique Listeners in Audience, you can analyze an entire show or individual episode and set a timeframe: a month, a week, or all the way down to one specific hour of one specific day (really handy for the first few hours of an episode launch). So what can Unique Listeners tell you? Let’s say you have a podcast where your entire show’s last 7-day Downloads are triple your last 7-day Unique Listeners. And, just like how unique visitors evolved website analytics, Unique Listeners will evolve podcast analytics. No need to update your media kit, tell your advertisers, or take back that celebratory tweet. Your downloads are still your downloads, and those numbers still stand true. To overemphasize: Unique Listeners is not a replacement for your Downloads metrics. Neither metric is more important than the other, and both are crucial to tracking success, but analyzed together they help contextualize each other. Not that it happens, but without unique visitors, all 5,000 of your website’s monthly page views could be one single person clicking through your entire site, over and over. In this case, your Downloads are your page views, and your Unique Listeners are your unique visitors. Your page views tell you how many pages of your website have been viewed, and your unique visitors tell you how many individual people have looked at your site. So how does Unique Listeners relate to downloads? If you’ve used Google Analytics at all, you know how important it is to track both your page views and your unique visitors. The short of it: Unique Listeners counts the individual listener devices which download or stream your show. This eureka moment has kicked open the doors for some exciting things ahead, the first of which we’re announcing right here. Through machine learning, we’re able to know if those devices have listened to a specific podcast and episode before. Along the road to releasing podcasting’s leading analytics platform, we created this little thing we call a “fingerprint” to anonymously identify unique listener devices. We’ve been working to define (and refine) this metric for a while now. And this is why we’re excited to announce an all-new report for Simplecast, and a much-improved report for the industry: say hello to Unique Listeners.
At Simplecast, our mission has always been to help podcasters become more successful-and we believe one of the ways to best accomplish this is getting to know your audience through the most in-depth analytics in podcasting.
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